The workshop trains participants to take a more global and comprehensive
view of investment opportunities, taking into account the diversity of views
and interests within companies, in order to gain high-level support.

The aim of the Workshop is not to discuss the importance of energy savings,
but the need to consider other factors when assessing
investment opportunities, so that proposals are
more likely to be approved by senior management.

The workshop is aimed in particular at energy auditors and energy managers
in companies wishing to acquire skills in non-energy benefits, but also, more
widely, to any professional in the energy transition and decarbonization.

The workshop is given in groups of 6 to 15 people.
It takes place – physically or virtually – over one, or 1.5, days.

Attend a MBENEFITS workshop and …

Gain a more informed view of the criteria that companies use to make
investment decisions and how to meet them.

Learn why non-energy benefits are important and concrete ways to identify
and evaluate them through operational, strategic and financial analyses.

Learn how to communicate non-energy benefits, highlighting and
documenting their positive and far-reaching impacts, using issue selling tips.

Apply your newly acquired knowledge to a real situation, in teams, thanks to
the MBENEFITS Serious Game.

Get more of your energy investment proposals selected by management
thanks to the methods and tips you learned.

Topics Covered

Investment decision-making criteria: The winning projects.

Some key and useful management fundamentals: The business model;
operational excellence; competitive advantage; risk analysis.

Non-energy benefits: How to identify them. Categorization and indicators.

Strategic analysis of non-energy benefits: Assessing the impact on business
value, cost and risk.

Financial analysis of investments: Defining investment. How to value
investment flows. The power of the discount rate and the investment period.
Your new friend: the financial manager.

Issue selling tips (scientifically based).